NIL Gameplan - Complete Feature Analysis

Analysis Date: 2026-02-01 Purpose: Competitive analysis and feature reference for NexGen implementation Source: Browser automation exploration of nilgameplan.com

Executive Summary

NIL Gameplan is a comprehensive platform serving student-athletes and their families in navigating the Name, Image, and Likeness (NIL) landscape. The platform combines educational content, live workshops, expert access, and business tools to help families monetize athletic talent while maintaining compliance.

Key Insight: This platform represents a proven model for The Agile Network’s pivot to serve the student-athlete market, with clear monetization through tiered memberships and a strong content-driven engagement strategy.

Platform Overview

1. User Onboarding

Dual Entry Points

The platform recognizes two distinct user journeys from the homepage:

• Parents Start Here Free - Dedicated flow for parents (primary decision-makers)
• Athletes Start Here Free - Dedicated flow for student-athletes

Registration Options

NexGen Consideration: Implement role-based onboarding that tailors the experience based on user type (Parent, Athlete, Coach).

2. Membership Tiers

Pricing Matrix

Feature Comparison

NexGen Consideration: The “First Deal Guarantee” at the All American tier is a powerful differentiator - consider how NexGen can provide tangible value delivery.

3. Gameplans (Structured Learning Paths)

NIL Business Builder Gameplan

A 7-workshop progressive curriculum designed to take families from zero to their first NIL deal.

Workshop Curriculum

Gameplan Inclusions

• 7 Live Workshops with industry experts
• 1-on-1 Meeting with NIL Coach
• Valuable Resource Library
• First deal facilitated by NIL Gameplan

NexGen Consideration: This structured learning path model could be adapted for The Agile Network’s expert-led content, with gameplans for different sports or career stages.

4. Skill Clinics

Clinic Categories

Grade-Level Progression (Sport Representation)

Social Media & AI Clinics

Additional Clinics

• Why Your Student Athlete Needs a Website
• How to Raise Money
• How to Recognize Burnout
• The Impact of Social Media

NexGen Consideration: The grade-level progression is brilliant for lifetime customer value - engage families early and grow with them.

5. Live Events

Event Types

Event Categories

• Personal Brand & Marketing
• Money & Finance
• Athlete Wellbeing
• NIL Universe

Sample Event Topics

Event Logistics

• Platform: Zoom
• Duration: 45-55 minutes typically
• Capacity: ~20-25 seats per session
• Scheduling: Multiple time slots offered

NexGen Consideration: The limited seating creates urgency and exclusivity. Consider similar scarcity mechanics for The Agile Network’s expert sessions.

6. Speaker/Expert Network

Speaker Categories

• Athletic Directors
• Esports experts
• Football specialists
• NIL Experts
• Sports Agents
• Mental Health professionals
• Financial advisors

Featured Speakers

NexGen Consideration: Mix of industry veterans, university officials, agents, and current athletes provides credibility and relatability.

7. Video Content Library

Content Organization

Content Series

Access Levels

• Free - Select videos available to all users
• Members Only - Premium content behind paywall

NexGen Consideration: Content library provides ongoing value between live events and justifies recurring subscription.

8. Platform Features

Global Search

• Searches across Speakers, Events, Clinics, Videos
• Returns categorized results with counts
• URL pattern: /search/{query}

Navigation Structure

├── Discover (homepage)
├── Memberships (/membership)
├── Gameplans (/journeys/{id})
├── Clinics (/courses)
├── Events (/event)
├── Speakers (/celebrity)
└── Videos (/content)

User Features

• Login / Sign up
• “Go to My Content” dashboard
• Event booking with seat tracking
• Workshop scheduling

Support Channels

• Live chat widget (Intercom-style)
• info@nilgameplan.com (general)
• support@nilgameplan.com (support)

9. Social Media Presence

10. Key Value Propositions

For Parents

1. Tax Benefits - Family NIL businesses can make training/travel expenses tax-deductible
2. Expert Guidance - Access to industry professionals
3. Compliance Peace of Mind - Education on NIL rules and regulations
4. Structured Path - Clear curriculum from beginner to deal-ready

For Athletes

1. Brand Building - Personal and business brand development
2. Social Media Mastery - Platform-specific training
3. AI Tools - Training on using ChatGPT for content
4. First Deal - Guaranteed first NIL opportunity (All American tier)

For Both

1. Age-Appropriate - Content tailored for 7th grade through college
2. Practical Tools - Expensify integration, templates, playbooks
3. Community - Access to other families on the journey
4. Live Access - Direct interaction with experts

11. Technical Observations

Platform Characteristics

• Modern web application (likely React-based)
• Responsive design
• Video hosting (appears to use external provider)
• Event management with seat tracking
• Search functionality across content types
• Social OAuth integration

URL Patterns

12. NexGen Implementation Considerations

Direct Adaptations

1. Tiered Membership Model - Proven pricing structure
2. Dual Onboarding - Parent vs Athlete journeys
3. Structured Gameplans - Progressive learning paths
4. Grade-Level Content - Lifetime customer engagement
5. Expert Network - Diverse speaker categories
6. Limited Seating - Scarcity/urgency mechanics

Differentiators for The Agile Network

1. Sports Diversity - Expand beyond NIL focus to all sports
2. Interactive Experiences - Leverage existing Jitsi/Mux infrastructure
3. Professional Athletes - Direct athlete-to-fan connections
4. Shoutouts/Personalization - Personal video messages
5. Live Events - In-person + virtual hybrid
6. Wallet/Payments - Existing Dwolla infrastructure for payouts

Content Strategy

• Adapt workshop curriculum for different sports
• Create sport-specific clinics
• Develop grade-level progression for each sport
• Include mental health and financial literacy (universal topics)

Technology Reuse

• Keycloak for authentication (social + direct)
• Mux for video content library
• Jitsi for live interactive sessions
• Stripe for subscriptions
• Existing peeq-* services for backend

Appendix: Screenshots Reference

During exploration, the following pages were documented: 1. Homepage with hero and CTAs 2. “Your Blueprint for NIL Success” section 3. NIL Business Builder Gameplan feature 4. Skill Clinics showcase 5. Featured Events calendar 6. Featured Speakers grid 7. Sport Representation Clinics by grade 8. Social Media and AI Tool Clinics 9. Membership Packages comparison 10. Membership detail page (all 4 tiers) 11. Gameplan detail page (all 7 workshops) 12. Clinics listing with filters 13. Events listing with filters 14. Speakers directory 15. Videos library with categories 16. Sign up flow 17. Search results page

13. Admin Panel Analysis

Source: Browser automation exploration of admin.nilgameplan.com (authenticated session)

Authentication

• Identity Provider: Keycloak (identity.nilgameplan.com)
• Protocol: OpenID Connect
• Admin URL: admin.nilgameplan.com

Admin Navigation Structure

├── Manage Events
│   ├── Livestream (/livestream)
│   └── Meeting (/round-table)
│
├── Manage Media
│   ├── Advisor (/advisor)
│   ├── Content (/content)
│   ├── News
│   └── Blog
│
├── Continued Education
│   ├── Gameplans (/journeys)
│   ├── Topic (/course)
│   ├── Clinics (/class)
│   └── Chat Manager
│
├── Home Page
│   ├── Page Order
│   ├── Custom HTML Editor
│   ├── Hero Manager (/hero-manager)
│   └── Footer
│
├── Display Settings
│   ├── Fan Nav
│   ├── Fan Mobile Nav
│   ├── Profile Section Order
│   └── Fan My Stuff
│
├── Sponsors
│   ├── Organization (/organization)
│   ├── Group Manager
│   ├── Sponsors
│   └── Sponsors Page Hero
│
└── Site Settings
    ├── Admin Nav
    └── Site Meta Data

Key Admin Modules

1. Advisor Management (/advisor)

Manages expert/speaker profiles for the platform.

NexGen Mapping: Maps to Expert profiles in The Agile Network

2. Livestream/Webinar Management (/livestream)

Key Insight: Direct Zoom integration with automatic meeting creation

3. Meeting Management (/round-table)

For workshop-style events (different from webinars).

Observed Events: - 18 total meetings scheduled - Workshops numbered 1-7 for Gameplan curriculum - Multiple time slots for same content (accessibility)

4. Content Manager (/content)

Video content library management with 72 items.

Content Types: - Individual videos (e.g., “Financial Literacy for Student-Athletes”) - Collections (e.g., “Life After College Sports: A Real Talk”)

Pricing Model: - Free - Available to all members - Exclusive - Premium tier only

5. Topic Management (/course)

Template definitions for clinics - 23 total topics.

Sample Topics: - Before You Sign: An 11th Grade Parent’s Guide - How to Use AI for Content Generation - Legal & Compliance - Money & Finance - Partnership Ads - Amplifying Deals

6. Clinics (Classes) Management (/class)

Individual class instances - 34 total clinics.

Sample Clinics: - “Signing Smart: A 12th Grade Parent’s Guide” - Chris Fair - “TikTok Expert Clinic” - Peter Saddington - “How to Use AI for Content Generation” - Scott Blackburn - “Instagram Expert Clinic” - Peter Saddington

7. Gameplans Management (/journeys)

Structured learning paths - 1 active gameplan.

NIL Business Builder Gameplan: - Created: Aug 11, 2025 - Price: $0.00 (included with All American tier) - 8 learning topics - 7 live workshops - 1-on-1 coaching session - Resource library access - First deal guarantee

8. Hero Manager (/hero-manager)

Homepage banner management with scheduling.

Active Heroes: - “Level Up With Skill Clinics” (Dec 2025 - Dec 2026) - “NIL Business Builder Gameplan” (Nov 2025 - Feb 2027)

Key Feature: Date-range scheduling for promotional content

9. Organization/Sponsor Management (/organization)

Partner and sponsor profiles - 6 organizations.

Admin Technical Observations

Data Model Insights

Gameplan (1) ─────────< Workshop (7)
    │
    └─< Topic (8 learning objectives)

Topic (23) ─────────< Clinic (34 instances)
    │
    └─ Instructor assignment

Advisor (Experts) ─────────< Content (72)
    │                           │
    │                           └─ Pricing (Free/Exclusive)
    │
    └─────────< Livestream (Events)
                    │
                    └─ Zoom Integration

Key Metrics Tracked

Integration Points

1. Zoom - Automatic meeting creation for webinars
2. Keycloak - Identity and access management
3. Content Delivery - Video hosting (provider TBD)

NexGen Admin Requirements

Based on this analysis, NexGen admin panel should include:

1. Expert Management - Profile CRUD, featuring, approval workflow
2. Event Management - Livestream + Meeting types, Zoom/Jitsi integration
3. Content Library - Video upload, pricing tiers, categorization
4. Learning Paths - Gameplan builder with workshop sequencing
5. Topic/Clinic System - Template-based class creation
6. Homepage CMS - Hero scheduling, page ordering, custom HTML
7. Sponsor Portal - Organization profiles, group management
8. Analytics Dashboard - SEU tracking, enrollment metrics, capacity utilization

Appendix: Admin Screenshots Reference

During admin exploration, the following pages were documented: 1. Login flow via Keycloak 2. Advisor Management list 3. Livestream/Webinar management with Zoom integration 4. Meeting (Workshop) management 5. Content Manager with 72 video items 6. Topic templates (23 topics) 7. Clinics list (34 classes) 8. Gameplan detail page (NIL Business Builder) 9. Hero Manager with scheduled banners 10. Organization/Sponsor profiles

This analysis provides a foundation for NexGen’s first implementation targeting the student-athlete NIL market, building on The Agile Network’s existing platform capabilities.